翻訳と辞書 Words near each other ・ You Ought to Know... ・ You Oughta Be Here with Me ・ You Oughta Be In Love ・ You Oughta Be in Pictures ・ You Oughta Know ・ You Overdid It Doll ・ You Owe It All to Me ・ You Owe Me ・ You Owe Me One ・ You Pay for the Whole Seat, but You'll Only Need the Edge ・ You Pay Your Money ・ You Pick Me Up (And Put Me Down) ・ You Ping ・ You Played Yourself ・ You Prefecture (Inner Mongolia) ・ You Press the Button, We Do the Rest ・ You Put a Move on My Heart ・ You Put the Beat in My Heart ・ You Quan ・ You Raise Me Up ・ You Raise Me Up-The Best of Aled Jones ・ You Rang, M'Lord? ・ You Rascal You ・ You Read to Me, I'll Read to You ・ You Really Got Me ・ You Really Had Me Going ・ You Receive Me ・ You Reign ・ You Remember Ellen ・ You Remind Me Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク You Press the Button, We Do the Rest ： ウィキペディア英語版 You Press the Button, We Do the Rest You Press the Button, We Do the Rest was an advertising slogan coined by George Eastman, the founder of Kodak, in 1888. Eastman believed in making photography available to the world, and making it possible for anyone who had the desire to take great pictures. Until then, taking photographs was a complicated process that could only be accomplished if the photographer could process and develop film. With his new slogan, Eastman and the Eastman Kodak Company became wildly successful and helped make photography popular. ==Background== Eastman's first camera, the Detective, was created in 1886. Only 50 were made, and did not sell well. Soon after in 1888, Eastman created a superior model, the Eastman Kodak camera to replace his poorly selling Detective. The Kodak inspired the slogan "You Press the Button, We Do the Rest." Eastman wrote the owner's manual for the Kodak, although he originally hired an advertising expert to do the job. Displeased with the man's inability to understand the simplicity of his picture taking machine, Eastman took over the writing and created the slogan.〔Riggs, Thomas, ''Encyclopedia of Major Marketing Campaigns'', Detroit: Gale Publishing, 2000. 527.〕 Part of Eastman's success was his business sense, which allowed him to see the potential in photography for amateurs. Eastman believed that amateur picture taking could eventually interest just about everyone, and in order to make it happen, he set about separating the two main functions of photography: the picture taking and the processing. For Eastman, 'We Do the Rest' was literally true. Customers had to simply take their pictures, send their camera to the Kodak factory in Rochester New York. At the Kodak factory, film was separated from the camera, cut into strips of twelve exposures, developed and stripped, pressed in contact with a clear gelatin skin, and dried. Then, prints were made from each negative and pasted on mounts and returned to customers, along with the negatives, the camera, and a new roll of film. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「You Press the Button, We Do the Rest」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.